I was thinking about who to write about for this weeks People Post when I inevitably started to procrastinate and watch one of my favourite youtube series, “Try Living with Lucie” on Refinery29’s channel. I discovered Lucie Fink early last year and always found her videos to be really fun and interesting to watch. So, this weeks post will be dedicated to Lucie Fink of Refinery29.
Fink’s career began when she was a recently graduated University student who found a job as an associate producer for an ad agency. Although the job did not necessarily allow for her to be at her most creative, it was a start and still endorsed the idea of being a creator and creating something, be it a painting, a written essay or a photo on your iPhone. Liking this idea, Lucie began experimenting with the art of stop motion, completing her first 30 second video starring a marshmallow in nine hours.
After posting this video online, her co workers approached her about making more videos for their brands. This in turn lead to her practising the skills of shooting and editing these stop motion video’s with whatever materials she could find.
Cue Refinery29.
Around the time that she was getting pretty good at stop motion Refinery29, a digital media company dedicated to creating content for and about women asked for an interview. Lucie mentions in her TED talk that the thing that got her hired at this company was the fact that instead of talking about how she was great for one position, she went into detail about all the skills that she was interested in, had tried a little bit in the past and wanted to continue bettering herself at; producing, writing, directing and simply making stuff etc.
As someone who is hoping to work in a creative industry, it was great to hear this because it says how important it is to simply try new things both personally and professionally, because you never know where it can take you. There is so much value in building your skills in more than one area of your life, be it learning a new sport, taking up a new language or trying a class in school/ University.
Something I wanted to talk about here as well is the main topic in her TED talk being about making “trying” the new “doing” because when you try something, there isn’t as much pressure to succeed or be the best at it, you simply give it a go and see what happens. Naturally, Lucie’s advice on trying new things really transcends into the success of her videos. As a viewer it is clear that she works extremely hard in making them (all of which I’m certain have a great team of people involved) of a high standard, and understands her audience to a T.
Her videos are inviting, not only by the tone but also how well thought about they are visually: colourful and bright, which for many of us is a big indicator of whether or not we will be return viewers and subscribers.
Another part of why I like Fink and her videos is that they are ultimately very informative and educational, but not objective either. She does challenges for five days, honestly documenting her experiences and the things she notices about the skill, or lifestyle that she tries.
So ultimately, the audience can learn from her video and decide if they too would like to try it. She has a strong awareness of how important social media is to maintain an audience, as well as behind the scenes content and diversity in what you present but an underlying consistency that makes the viewer excited as they understand what they will be getting each week.
So if you haven’t already seen or heard of Lucie Fink of Refinery29 I would highly suggest you give her videos a look. As a creative, she is great at what she does and started off small, like we all do. She is most definitely one to watch!
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